Welcome to

Designoids,

a performance product design studio pushing boundaries from automotive to footwear design using AI-powered processes.

Founded by Thomas Belhacene (Designoid #001)

Thomas Belhacene is a seasoned designer specializing in automotive and high-performance products.

With a degree from the Art Center College of Design, Thomas honed his automotive design skills at Bugatti, contributing to the iconic designs of the Chiron, Vision GT, and future concepts. His time at Google X (Waymo) saw him tackling challenges in autonomous vehicle design, while his role as an Innovation Designer at Nike allowed him to develop advanced concepts that redefined performance footwear with global football and basketball athletes.

Thomas currently serves as Creative Brand Director at Brelle, an electric powertrain technology company, where he helps shape the brand's vision at the intersection of performance, design, and future mobility.

He brings a unique perspective that blends storytelling, innovation, and craft to every project he leads.

I believe in a collaborative approach, working closely with clients and their teams to bring ideas, goals, and stories to life.
Crash. Test. Repeat.

“

Thomas Belhacene • Founder @designoids

Learn more about me on LinkedIn

Recent
Collaborations

EXPERIENCE

Tested under pressure

Trusted Collaborators

Co-founded, VC-Backed
tech startup > SHO.ai

PHILOSOPHY

Crash, test, repeat

“Design always presents itself as serving the human but its real ambition is to redesign the human.

The human emerges in the redefinition of capacity provided by the artifact. In a sense, the artifacts are more human than humans.”

“Designing is creating an extension of humans and our abilities. If the tool is a prosthetic extension of the human, they are now evolving as living species in its own right. Designs and technology are now biological because it has deployed humans to nourish it.”

Abstract From: Are We Human? Notes on an archaeology of design.